Category: SEO Tips
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The Indispensable Power of SEO: Why Investing in Professional Expertise is Essential
In the ever-evolving landscape of digital marketing, one term consistently reigns supreme: Search Engine Optimization (SEO). It’s not just a buzzword; it’s the lifeline that dictates a website’s visibility, traffic, and ultimately, its success in the vast online marketplace. In an era where the internet serves as the primary gateway for businesses to reach their…
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5 Effective Ways to Boost Website Traffic Organically (without paying for ads)
Attracting visitors to your website without relying on paid ads has become both an art and a science. While paid advertising can undoubtedly drive traffic, mastering organic methods not only saves on costs but also fosters sustainable growth and long-term success. Whether you’re a seasoned web admin or a newcomer to the field, this comprehensive…
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Can you get better SEO with WordPress or Shopify?
Recent years have seen the rise of many hosted website and ecommerce solutions such as Wix, Square Space and Shopify. These can be good solutions for many small businesses, but its important to know certain things about how SEO works within these platforms before making your decision about which platform is best for your website.…
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Organic SEO Statistics
Below are some 2018 SEO Statistics that show how important your organic SEO ranking is to the performance of your site in search results pages: In 2017, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%. (Source: NetMarketShare) Google receives over…
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How Domain Names Impact SEO
SEO is constantly changing, which makes it difficult at times to align your site with search engine best practices. Although SEO encompasses thousands of variables overall, one important variable is your domain name. The definition of a good domain name has changed according to Google. Here’s how. Exact Match Domains (EMDs) are domain names that…
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SEO Basic Essentials: 5 Tips to Show Up in Search Results
“How do I get my site to show up in the search results?” If I had a dollar for every time I answered this question… A large part of my job is educating my clients about SEO – what it is, why it is important, and how to implement it into a website. If…
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Google Chrome will start warning that non-HTTPS sites are insecure
Google’s Chrome browser will soon begin displaying all sites that do not have an SSL certificate as ‘insecure’, which essentially flips the way the browser used to convey information about privacy and security to users. Instead of discreetly informing users that a site has HTTPS and is secure, they’ll flag all non-HTTPS sites as insecure,…
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Why you can’t afford NOT to invest in SEO
Small businesses have a huge amount to gain from quality SEO – both in creating brand awareness and gaining new business. Search engine optimization (SEO) is vital to a successful online presence, and effective SEO helps to ensure your business is positioned properly in the market and directly targeting your key consumers. 93% of online…
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SEO 101: What is SEO and Why do I need it?
SEO, or Search Engine Optimization, is a tricky beast and needs constant attention. It is best grown organically and slowly over time. There really are no shortcuts when it comes to SEO – you have to do the work to get the results. While there are lots of strategies out there for this, it is…
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Choosing Plugins Wisely: Protect your WordPress site against hacking through plugins
1. Download plugins only from reputable sources. For free plugins, this means WordPress.org only! Since anyone can create a WordPress plugin, hackers can exploit this vulnerability to hide their own nefarious plugin. The WordPress.org plugin library will only offer plugins that are known to be safe. Other software sources that offer paid plugins such as…