What Makes a Good Logo?

Logo design is all around us and serve as an instant reminder of a company or a product.  No wonder, then, that logo design features so prominently in our lives and our culture. In an age where everyone must have a website to support their company, the demand for well designed logos has never been higher.

More logos are out there than ever before, and with that comes the challenge of standing out from the crowd. How do you create something original that stands out in a sea of identities? The challenge for all designers is to create something unique and iconic that is not only memorable, but will endure with changes in the economy and culture.  These general steps guide most designers through the process of conceptualizing and developing a logo:

A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn. Continue reading “What Makes a Good Logo?”