Given that more than 85% of Google’s search results are now mobile friendly and more than half of all internet searches now come from a mobile device, Google is prioritizing accordingly.
Google has confirmed that it will create a separate search index specifically for mobile. This new search index will be up and running in just a few months and will become the primary search index AND the most up-to-date version. Google says it will maintain a separate index for traditional desktop searches, however it will no longer be the dominant resource and won’t be as current.
Is your site mobile friendly?
Anyone with a site which isn’t fully optimized for mobile devices will likely suffer in the search results. To optimize your website for this new mobile search index:
- make sure all pages in your site are optimized with responsive layouts
- include structured markup in your site’s code
- make sure your site doesn’t display a smaller or truncated version of itself on mobile devices, since this may hurt your visibility