“How do I get my site to show up in the search results?”
If I had a dollar for every time I answered this question…
A large part of my job is educating my clients about SEO – what it is, why it is important, and how to implement it into a website. If you are depending on your website to attract new clients and customers, it is essential for you to understand the basics of SEO and how to optimize your website to utilize it for your company’s greatest benefit. So, below I will share with you BluErth’s SEO Basic Essentials: 5 Tips to Get Noticed in the Search Engines. This will give you a good understanding of what you need to do, but if you want more information or help implementing these practices, BluErth can help you create a plan for boosting your traffic and page rank. Contact us for more information.
1. Social Media: Facebook, Twitter and Pinterest reach the widest audience in the world and can be responsible for the vast majority of a website’s incoming traffic. Integrating these outlets with your website and actively participating in them goes a very long way towards strengthening brand awareness, creating buzz and connecting with new clients. Enticing users to travel between your Facebook fanpage and your website creates a significant amount of traffic, which boosts your page rank.
2. Incoming Links: Google considers hundreds of variables when ranking your site against all the other sites out there, but how many incoming links you have is one of the most influential in determining how important your site is. Basically, the more people who link to your site, the more important you seem to be, and the better your page rank. Links from other sites within your same industry are more valuable than random links from a site that has content unrelated to your own. Let’s take a massage therapist’s website for example. Google would find more value in a link from a wellness spa as opposed to a link from an auto parts company, because one site has similar, relevant content and the other is completely unrelated. Find out more about link building in “Link Building 101″.
3. Keywords: You have probably heard this word in relation to websites before. Keywords are words or phrases that summarize your content and help search engines to correctly categorize and index your site. If your company is a maternity concierge service located in Miami, your site’s keywords will be related to that topic and include location-specific details, such as: maternity concierge miami, maternity concierge florida, etc…
4. Site Content: I frequently chant to my clients “Content, Content, Content!” Search engines take in a lot of information and factors to rank your site, but regardless of all the extra information, your site is only as good as it’s content (read: text and photos). Well written, relevant content not only makes you appear like an expert in your field to the search engines, it also provides good information, which is what people want in a website. Lots of well-written and well-organized content is the BEST way to grow your page rank organically and increase natural interest in your website. If people like your content, they are more likely to revisit your page and link to your site.
5. Website infrastructure: The way in which your website is structured has ever-increasing importance in determining your page rank, because your site’s structure will determine it’s screen loading time, it’s accessibility on mobile and smart devices, it’s cross-browser compatibility, the structuring of meta information, the list goes on… All of these factors are considered by search engines when ranking your site.
Good New for Locals: On Dec 27th, 2012, Google upgraded their search algorithm to make local searches more effective than ever. What does this mean for you? It means two things primarily: First, you may need to revise your meta information to include words that place your geographical location more precisely on a map (city, county, neighborhood names, etc). Second, it means very good news for small businesses – you are now easier to find by local potential customers.