“How do I get my site to show up in the search results?”
If I had a dollar for every time I answered this question…
A large part of my job is educating my clients about SEO – what it is, why it is important, and how to implement it into a website. If you are depending on your website to attract new clients and customers, it is essential for you to understand the basics of SEO and how to optimize your website to utilize it for your company’s greatest benefit. So, below I will share with you BluErth’s SEO Basic Essentials: 5 Tips to Get Noticed in the Search Engines. This will give you a good understanding of what you need to do, but if you want more information or help implementing these practices, BluErth can help you create a plan for boosting your traffic and page rank. Contact us for more information.
1. Social Media: Facebook, Twitter and Pinterest reach the widest audience in the world and can be responsible for the vast majority of a website’s incoming traffic. Integrating these outlets with your website and actively participating in them goes a very long way towards strengthening brand awareness, creating buzz and connecting with new clients. Enticing users to travel between your Facebook fanpage and your website creates a significant amount of traffic, which boosts your page rank.
WordPress has revolutionized the internet and provided easy-to-use access to millions of users with limited development capabilities. While it is perhaps one of the most useful tools out there, it is also one of the most vulnerable. WordPress works with a coding language called PHP (Hypertext Preprocessor which allows for scripts to be integrated into the site’s pages and executed on the server to generate HTML content. This means the code is more concise and easier for developers to work with, and allows for that neat Dashboard Control Panel on which you can control every aspect of your site content. There are so many pros to this type of site software, and one really big caveat: if your developer can manipulate the PHP to generate a beautiful site for you, a hacker can manipulate the PHP to redirect or even destroy your site.
Gmail makes handling multiple email accounts easy and is a great tool for condensing all of your accounts into one location so that you don’t have to check multiple URLs. Below is a detailed tutorial on how to import a new email address into your existing Gmail account, and how to send messages from Gmail marked as coming from a non-Gmail address.
How to Import a New Email Address to your Gmail Account
1. Open Gmail, and click the cog icon in top right of the screen and select Settings from the drop-down menu.
WordPress is the world’s most-used content management system (CMS) and blogging software. It is user-friendly and makes maintaining your website a breeze. However, like all CMS’s, it’s file and content structure allows for invasion if not properly secured. Hackers often insert malware that can destroy your site or redirect to another site (often an unsavory one). A site that has been hacked runs the risk of losing customers and readers, and getting black-listed by Google, ruining any SEO valuation you may have had. I’ve been told that taking steps to secure your site is like taking vitamins, but repairing a hacked site is like performing open heart surgery. It’s obvious that taking a few basic precautions can save you hours of your time and hundreds of dollars. Keep reading for four easy ways to improve your site’s security.
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Google considers more than 200 variables when ranking your site against all the other sites out there. Of those variables, one of the most important elements is the number and quality of incoming links, meaning links that are pointing from other website to your own. The general idea is that when another site links to yours, it deems your site content valuable. The more sites see you as valuable, the more Google perceives your value. A link is a link, however there are a few important elements to consider when you’re thinking about link building:
1. Not all links are created equal. A link has more value when it comes from a website that matches your industry or content topic. For example, if you own a site that sells skin care products, a link from a spa will be more valuable than a link coming from a roofing company. Also, a link from a website with a high page rank will be more valuable than a link from a site with a low page rank.
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