Google considers more than 200 variables when ranking your site against all the other sites out there. Of those variables, one of the most important elements is the number and quality of incoming links, meaning links that are pointing from other website to your own. The general idea is that when another site links to yours, it deems your site content valuable. The more sites see you as valuable, the more Google perceives your value. A link is a link, however there are a few important elements to consider when you’re thinking about link building:
1. Not all links are created equal. A link has more value when it comes from a website that matches your industry or content topic. For example, if you own a site that sells skin care products, a link from a spa will be more valuable than a link coming from a roofing company. Also, a link from a website with a high page rank will be more valuable than a link from a site with a low page rank.
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Pagerank (PR) is an important factor in your positioning in the SERPS (Search Engine Results Pages). A pagerank is assigned to your website by Google and is determined by many variables – no one knows exactly how many except for Google, and they like to be very secretive about their methods. Among SEO specialists, it is believed that there are hundreds of variables that play into your site’s pagerank designation, however there are a few that carry more weight than others.
For most websites including small businesses, you can expect to have a rating between 1 and 3 (out of 10). Only websites like IBM and Amazon achieve PRs of 9 or 10. If your site is new (less than 9 months old) you can probably expect to be rated at a zero, which is normal, since the age of your site in a major factor in your PR. Introducing a fully customized SEO optimization package into your site will help to boost your PR, which will make your site more visible on the internet. To read more about SEO and BluErth’s integrated SEO package, go HERE.
You can find the pagerank of your website by going to our Pagerank checker.
For more information on how to increase your pagerank with link generation, read here.